Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Southwest Airlines (pp. 490–491)
- What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?
- What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?
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