What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?

Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.

Respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 1: Southwest Airlines (pp. 490–491)

1. What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?
2. What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?