Provide a 1,000 to 1,500 word analysis of the case in APA format which address the questions listed below. Use citation and references where appropriate.

•      What factors made el Bulli the best restaurant in the world? Which elements of the el Bulli experience create value for the customer?

•      What are the most salient features of the creative process at el Bulli?

•      Are there weaknesses in the restaurant operations? How would you fix them?

•      What should Ferran Adria and the el Bulli team do next? Can the el Bulli philosophy be applied to other parts of the food industry?

•      What should come first – creativity or the customer?


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