Name _____________________

Homework III:  Tactics and Resources

There are three parts to this assignment, all three need to be completed for full credit.

Part 1

For part 1 review the six categories of tactical plans (product and service tactics; process tactics; standards and evaluation tactics; organizational and structural tactics; marketing and sales tactics; and customer tactics) on pp. 179-181 of Barksdale and Lund. Identify 3 tactics that you will be using in your strategic plan, and complete the table below.

NOTE: Here’s a write-up on the difference between metrics and measures. You will need this information to finish this assignment. Measures vs Metrics for Marketing.docxPreview the document


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