Name _____________________

Homework III:  Tactics and Resources

There are three parts to this assignment, all three need to be completed for full credit.

Part 1

For part 1 review the six categories of tactical plans (product and service tactics; process tactics; standards and evaluation tactics; organizational and structural tactics; marketing and sales tactics; and customer tactics) on pp. 179-181 of Barksdale and Lund. Identify 3 tactics that you will be using in your strategic plan, and complete the table below.

NOTE: Here’s a write-up on the difference between metrics and measures. You will need this information to finish this assignment. Measures vs Metrics for Marketing.docxPreview the document

 

“Is this question part of your assignment? We Can Help!”

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"