Describe your product or service in its competitive market.  Define the key features of your product / service. Define the product category in which your brand competes. Provide background information about the “health and direction” of this product category and the leading competing brands.  This section should be thoroughly cited.

Citation format:

“These emergency services primarily include emergency medical services2.”   ”2” indicates placing cite second on Works Cited page.

OR

“One of the key features of Fitbit’s devices is to track users’ daily activities including exercises, food, weight, and sleep (Fitbit, “Why Fitbit”, 2019).”  Place in alphabetical order on Works Cited page.

 

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