Describe the most important features

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

  1. Create a new business, which is located in the Kingdom of Saudi Arabia, which include the followings:

a. Introduction about your business.

b. Product and type of services.

c. Business statement.

d. Business vision.

e. Business objective.

  1. Explain your business plan.

· What is important to you in your business?

· To whom will you market your product?

· Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it?

  1. Apply SWOT analysis to your business.

Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?

  1. Products and Services

a. Describe in depth your products or services. (Technical specifications)

b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

  1. Marketing Plan

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.

Product

• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers, their demographics

Competition

• What products and companies will compete with you?

• How will your products or services compare with the competition?

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?

• What will be your promotional budget?

Distribution Channels

How do you sell your products or services?

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Assignment2-enterpreneurship3.docx

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