Conduct Internet research

700 words

based on https://gloryjuiceco.com/pages

  1. Marketing strategy– product/service focus and goal setting

a. Stage of the product life cycle:

In which phase of its lifecycle is the product? Explain your rationale and identify what strategies they have adopted or need to adopt to extend their lifecycle or develop a new product.

b. Segmentation:

Outline your segmentation strategy/analysis and selecting best target market(s) and explain related target market profile(s) (you may create new segments) including demographics, psychographics, behaviours, and geographical considerations.

c. Differentiation and positioning:

Position the product and review positioning statements to drive marketing mix (you may reposition the brand).

d. Marketing Objectives:

Objective can be behavioral (e.g., sales, market share, profit etc.) and/or attitudinal (increase in consumer attitudes, awareness, recall, liking, etc.) and they need to be SMART (Specific, Measurable, Attainable, Relevant and Timely).

attachment
TEAMPROJECT.docx

The post Conduct Internet research appeared first on edubrained.

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"