Read the article from The Economist magazine entitled “Facebook: Imperial Ambitions.” 

First Page: Write a list of tactics that Facebook uses to create value for its customers. For each tactic, discuss if that tactic is easy or difficult for other firms to copy. 

2. Write an essay identifying Facebook’s top two strategies for capturing value over a long period of time. The essay should be typed on a single page (double spaced, at least 1 inch margins, and 12 point type). Since this is an essay, write in sentences and paragraphs. Do not use bullet lists or outlines. DO NOT WRITE MORE THAT ONE PAGE. 

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