How do consumer groups define cost ?
How does the pharmaceutical industry define cost ?
Which costs do you think should be included when comparing the cost of a drug with its price ?
If you were working for a pharma firm, how would you use the value chain to …….defense of your pricing practices ?
How could you use the information supplied by the value chain to improve the profitability of your firm when prices are set by the market? Provide an example of how to approach this problem (for the pharma industry) from a management perspective.