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Motivational practices of an organization

Motivation can be defined as the external and internal factors that stimulate energy and desire in an individual to be committed towards a goal. In simple words it can be defined as an internal and (or) external drive which makes or motivates a person to act in a certain manner to achieved he desired objective. Motivation results from the interaction of unconscious and conscious factors such as desire, intensity of needs and desires. incentive or value for achieving a goal. expectations of individuals (Buchanan and Huczynski, 2010, p. 221). All these factors are the key reasons that drive an individual to behave in a certain fashion. Motivation has become an integral part of the business. The modern companies are constantly looking for new ways to recruit and retain talents. The companies also look to find out innovative means to motivate employees to get the best out the employees.

Today, however many leaders try to create an effective trigger mechanism to promote a culture of self development and self-motivation. which actually brings to the company which would be in the focal point of discussion- Google Inc. Google Inc is an American multinational company that specializes in the domain of digital services and products including cloud computing, search engine, online ads. Majority of the profits of the company comes from the ad words. As on 2012 the revenue of the company was US$ 50.18 billion. The company was founded in 1998 by Larry Page and Sergey Brin in 1998. The company has more than 30,000 employees worldwide. During the course of the different motivational strategies adopted by the study along with the organizational culture of the company would be discussed and analyzed by applying appropriate motivational theories. Motivational Theories: Brief Overview The implications of motivational aspects in various top notch organizations have made several academic researchers to come up with various theories of motivation such as the Abraham Maslow’s Hierarchy of needs. Herzberg’s two factor theory. McClelland’s Theory of Motivation. Theory X and Theory Y. Maslow’s hierarchy of needs theory was based upon four needs such as the self actualization, esteem needs, love, safety and physiological needs. McClelland’s Theory of Motivation believed that an individual have three basic motivational needs such as the achievement, affiliation and power. Herzberg’s theory of motivation focuses on two main factors. These include the result which may lead to higher levels of motivation or job satisfaction and the other set of results which may cause hindrance in the way people from being dissatisfied. Hygiene needs can be met by the results including comfortable and pleasant working conditions, effectual supervision and good relationship with peers. Theory X and Y were developed by Douglas McGregor. Theory X believed that workers are lazy and need to be supervised so that the desired results can be achieved, theory Y on the other hand advocated that workers understand the sense of responsibility and can motivate themselves to achieve the desired objectives. Analysis using Case Study Approach From the humble beginnings in the year 1998 in small garage the company has become one of the largest corporations in the world. One of the key to the success of the company has been the organizational culture. Google in well known for having an informal organizational culture. Google’s organizational philosophy says that one can be serious without a suit. The organizational philosophy also says that work should be challenging and challenge should be fun. Google does not create colossal groups. Also the company follows a pretty much flat organizational structure. There are literally no official channels of communication and hence ideas can flow from one group to another. Usually these groups are monitored by project managers.

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