Hi, need to submit a 2000 words essay on the topic Competitive Advantage Bestowed by Innovation cannot be Sustained without Architecture.

The common move toward competitive advantage today especially in an organization with certain potential to compete in industry or sector where it belongs is to go for a strategy. The most familiar tactics include application of innovation through the potential use of advanced technology and maximum allocation of limited resources. However, firms or certain organizations are constantly faced with challenges that involved their customers, employees, suppliers, and various stakeholders. In other words, to effectively instigate competitive advantage, a certain firm aiming to reach its innovative edge needs to establish a secure relationship with its stakeholders and apply substantial strategies. In this paper, the proponent tries to analyse the relationship between business architecture and innovation. Furthermore, the role of business architecture in sustaining competitive advantage is included in the discussion. In order to have abounding knowledge of this issue, a certain case is included. The issue that innovation cannot be sustained without [business] architecture in relation to Kodak is integrated in this essay. Business architecture and innovation The business architecture is structured within the bound of strategy, organization, technology, operations and leadership (Kodama, 2010). All of these elements are interconnected with the customers, employees, suppliers and various stakeholders who are important agents of change within the industry. Thus, both of business’s external and internal environments are momentarily transforming from time to time. This is due to the fact that many organisations today are able to create a need for their various products and service offerings using their own best possible ways. In fact, modern marketing points out the fact that organisations create a need for their various product and service offerings (Kotler et al., 1999. Boone and Kurtz, 2006). Marketers are very sophisticated in setting up a need for their offerings due to their ability to get the picture of customer’s needs and competition in general. In other words, the dynamic changes in the business environment contribute to the expanding opportunities for exploring possibilities in the business architecture. In fact, every corporate system has to establish business models that will fit in the required business architecture of their business. Regarding this, there is a need to change or even enhance existing business models in order to survive in an ongoing trend of tight competition. Strategy is necessary. Competitive strategy is required in order to achieve competitive advantage. In line with this, the business architecture integrates organisaational and business processes in order to realise effective and successful corporate strategy (Kodama, 2010). There are many issues that need to be taken into account especially in the integration process between architecture and innovation. It is in line with this that both internal and external factors of business environment should be interrelated with each other in the context of business architecture. Strategy is necessary, and competitive strategy is one. Coming up with competitive strategy ensures that the move for innovation is effective. According to Porter (1998), effective competitive strategy ensures understanding the entire area of concerns within the industry.

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