Do you agree with Ulukaya’s decision to open a produc- tion facility in Idaho instead of buying milk and trucking it to Chobani’s New York plant? In addition to the cost of transporting the milk, are there other factors that might have influenced Ulukaya’s decision to build a second plant? 2.What can Chobani do to gauge market demand for Greek yogurt and for particular flavors and products in its own product line? Identify at least three specific ideas. 3.Chobani’s equipment runs for 10 hours and must be idle for four hours while being cleaned. Its plants operate day and night, all week long. What are the implications for the company’s purchasing, inventory control, scheduling, and quality control functions?

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