Read the Pillsbury Cookie Challenge case study and answering the following questions:

  1. What are the challenges that face Guillen and his team face? What is the team currently doing to support the RBG cookies segment?
  2. What are consumer insights? What types of business challenges can benefit from consumer insights?
  3. Based on the usage and attitude study outlined in the case study, what are the corresponding implications for what actions the team should take?
  4. Why did Guillen and his team conduct the in-home and discovery workshops? What did they learn from the workshops?
  5. What actions should Guillen and his team take?
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