Create a 2 page essay paper that discusses THE FASCINATION WITH RAY BAN SUNGLASSES.

The only similarity they have is their same look in all Aviator sunglasses. The Wayfarer was also originally designed for pilots but gained more popularity amongst women. It is available in various colors like black, white, pink, red etc. Both Aviators and Wayfarers are made from various types of lenses amongst which the commonly used are polarized lenses which are beneficial for drivers (Ray Ban Aviator sunglasses: timeless fashion 2012).

Ray Ban is a popular brand in the current time because the brand products are made of highest quality material thus providing excellent vision. Ray-Ban sunglasses while providing protection and comfort to eyes also looks very fashionable and stylish. Apart from Aviator and Wayfarers Ray-Ban offers various collection of eyeglasses catering to different needs of customers of all age groups. All its products are designed keeping contemporary fashion trends in mind. Ray-Ban products may be expensive but are high quality glasses. They protect eyes against harsh UV rays, are long lasting and look trendy too. The products offer excellent transmission of light through anti-reflective lenses which provide protection from all harmful rays (Evans and Berman 2003).

The reason for popularity of Ray-Ban sunglasses worldwide is the brand’s consistent efforts in updating the style while maintaining the retro appeal of their products. Ray-Ban understands the need of getting closer to their consumers which helps them know their needs thus designing the products accordingly. One more technical feature of Ray-Ban sunglasses which makes it popular worldwide is the use of polarized lenses in its products. Polarized lenses provide glare protection as well as precise and sharp vision. The sunglasses are made of carbon fiber which makes them durable, light weight, comfortable and flexible for whole day wear. Ray-Ban sunglasses are thus one of the most trendy and stylish products providing best eye

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